The Price Does Not Matter

Figuring out what to charge for our services is quite often the most difficult decision faced by new business owners. Unfortunately, there’s no guide book for us to lean on and lots of stress involved in making this important decision.

We think if we go too high we’re going to price ourselves right out of the market, but if we go too low we’re going to be leaving money on the table.

Too often, we’re tempted to price things based on what they cost us to make. It’s more useful to price things based on what they’re worth to those that might want to buy them.

Seth Godin

It would be a whole lot easier if we simply made something that would have people lining up around the block to buy it.

Then, the price wouldn’t really matter that much.

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