Deep Dark Secrets

Lots of businesses think that they’ve figured out the secret sauce, and then proceed to try to guard their secret with their lives.

But, let’s get real. It’s not like we’re living in the year 1903 anymore. Everyone has access to everything, and sooner or later, the secret’s gonna get out.

What happens then, when all your competitors are doing the same thing as you?

A successful long-term business is based on delivering quality and instilling trust, not some deep, dark secret.

Why not just start with quality and trust in the first place?

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