We hear (and say) it all the time: “But it’s what the clients want.” It’s the excuse we use to explain why we’re not charging more for our product, doing more for our customers, or giving more of ourselves.
We far in the trap of just enough. We do just enough to get us through the day, and that’s that.
If we want to do better work (and some of us do), then we’ve only got a few options. We can figure out how to get our current clients to want a better quality product or we can get better quality clients.
That’s it. Those are our only options, and they both involve getting better.
Better to decide now if we’re choosing better or better off as we are.
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