Without a doubt, the most important thing we need to do when starting our business is determining who’s going to be our clientele. Sure, all the other things we’ve got to do are important, but without clients paying us for our product, none of that other stuff matters.
No clients; no business.
While we’d all love to count everyone as a client, the reality is that it’s impossible to serve everyone. We can only provide a quality service to a limited number of customers.
So, who are those people going to be?
We need to choose the right people: the ones who want what we’re selling; the ones who are open to our message; the ones who will spread the word to the other right people.
Choose wisely.
Choose the people you serve, choose your future.
Seth Godin
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