Figure out what’s working for your competition and then do that… It’s good advice that we’re often told when we start out in business.

But we’ve got to remember that if we simply copy everything that our competitors are doing, then there’s no reason for someone to choose us instead of them.

Yes, we can certainly copy what’s working. That’s likely why it’s working for them, because they copied it from someone else.

We just need to make sure that we stand out in some new, unique, or original way.

Copying what works is good; adding something different is better.

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