Clarity is defined as “the quality of being clear and easy to understand, see, or hear”.

Clarity is an important concept, arguably the most important concept for a small business owner. It affects everything we do, and should infuse every aspect of our business lives.

Without clarity, it’s almost as if we’re rowing a boat with only one oar. We keep on moving, but we’re only traveling in a circle, never really getting anywhere. We’re working really hard, paddling with everything we’ve got, but never making it to our destination.

Or, if we do happen to reach our destination, we’ve exerted way more energy than necessary.

Knowing what we’re planning on doing, how we’re going to do it, and who we’re doing it for defines our clarity. It’s the map for our journey.

Without it, we’re simply rowing in circles.

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