It’s not too difficult for someone to be forced into a situation they’re unfamiliar with, where they end up looking like a clueless, bumbling buffoon.

However, if they’re able to stay within the confines of their expertise, it’s pretty easy for them to look like a genius.

For us (as the president of the business of ourself), the most important thing we can do is to figure out exactly what it is that makes us look brilliant.

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