What we bring to the marketplace is very personal to us. We work hard to produce a product that we believe is one of the best around.
But that really doesn’t matter one bit.
It doesn’t matter what we think.
Our finished product isn’t for us, it’s for our clients.
What they believe about what we make is the only thing that really matters.
Maybe we need to stop listening to ourselves so much and start listening to our customers.
A product isn’t for everyone, it’s for someone.
Seth Godin and The Group of 33: “The Big Moo”
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