Being Different

Getting a new business up and running can be a challenge.

Copying what other successful businesses are doing can be a useful shortcut for those just getting started.

Just be aware that everyone else is doing the same thing.

The key to successfully implementing this strategy is to figure out something useful fromĀ another industry and migrating that idea (heretofore unknown in your space) over to our new enterprise.

If we simply do the exact same thing as everyone else, then we’re no better than anyone else.

And if we’re all offering the exact same product, someone is always going to be willing to offer it cheaper than we will, and there will be nothing left to set us apart from everyone else in our space.

The only way to be different is to do something different.

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