People respond to value. Provide it, and they will reward us.
The tricky part is that most of us perceive value differently. It may be a fair price to one client, a thorough job to another, a warm, inviting tone to a third, or a product that’s beauty rivals a Renaissance painting to someone else.
Value is in the eye of the beholder.
Take the time to discover what it is people want and we’ll be rewarded beyond our wildest dreams.
(And then you can buy that Renaissance painting, if you’re so inclined.)
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