Bottom of the Barrel

We’re all trying to get the word out about our business.

Cards, brochures, vehicle wraps, can koozies, and yard signs: evidence of our self-promotion is everywhere.

But are we really doing any good, promoting and interrupting at every turn?

While there is certainly something to be said for keeping your name in front of potential customers, shameless promotion, interrupting people every hour of every day just so they can hear your voice, isn’t a great strategy. (Are you listening, personal injury attorneys?)

Proving your worth by showing up, consistently providing value, and putting your money where your mouth is (also known as effective marketing), is a much more potent tactic.

At least it is if you’re aiming for anything better than the bottom of the barrel.

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