Attention For Sale

We spend a lot of our time paying attention to things in the media. Cable news feeds, radio broadcasts, podcasts, email newsletters, Facebook groups, Twitter feeds, Instagram stories, and on and on.

There’s certainly nothing wrong with staying up to date with the happenings of the day. The problem comes in when the news cycle starts to consume our lives. If it’s not something that has a direct impact on us, then, really, what’s the point?

The media giants are in the business of making money, and they do that by selling our attention to the highest bidder. We’re not the consumers, we’re the product.

There’s nothing wrong with watching the news, but nothing’s going to get any better in our lives when we spend more time engaged with mass media.

But it does get better when we consciously choose to do things that matter. Our choices matter, and since they do, we should choose to spend our time on things that will make our lives better. And stop selling our attention to the highest bidder (without ever seeing a dime of those profits).

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