Pricing Anxiety

Pricing what we do is a business decision that’s fraught with anxiety.

What if I charge too much?

Will people be willing to pay for what I do?

What if I charge too little?

What about how much my competitors are charging?

For the most part, what we charge for our services doesn’t matter.

Most people aren’t looking to see how much something cost. They’re searching for something that’s going to provide them with value.

Does this thing I’m about to buy solve my problem?

If the answer is “yes”, then they’re glad to pay our price.

If the answer is “no”, well, you better think about dropping your price…


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