Every business has their own set of FAQs, frequently asked questions; even ours.
The most important questions, for us anyway, is do we know the answers.
If our job is to help our customers (and that’s really the job of every businessperson), we need to know the answers before they even ask the questions. Hell, we should know all the questions before they even ask them!
What if we can give them the answers before they even ask us the questions?
Well, then it’s quite likely that we’re running a very successful business.
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